Airside × Airside

Book Design

設立からの10年が丸ごと詰まったデザインスタジオAirsideによるAirsideの本。設立されるまでの逸話、自主制作作品また広告代理店と共に取り組んだ多くのコマーシャルプロジェクト、更に会社としての理念など、デザイン会社を作り運営していく楽しさや当初の戸惑いまでを包み隠さず綴っています。エアサイドのディレクションのもと、デザインを担当しました。
airside book
lemon jelly 1
lemon jelly 2
lemon jelly 3
This book showcases the work created in Airside’s first ten years for a wide range of commercial clients as well as self initiate projects from advertising campaigns for Coca-Cola, MasterCard, Greenpeace, MTV, Panasonic and Sony, visual identities and web design for the Serpentine Gallery, the Barbican and White Cube, to musicians such as the Pet Shop Boys, Mika, The Beatles and Lemon Jelly. Airside x Airside also provides a unique case study in how to set up a design company with words by the founders, staff and clients.
kufolio was responsible for designing the whole process of the creation of the book. This book is written in both English and Japanese.
lemon jelly 4
2009
Client: Airside
Design Company: Airside
Design: kufolio